TWITTER DOMINATES THE NEWS AS SOCIAL MEDIA MARKETING CONTINUES TO RISE

For the past few weeks, it seems that Twitter has been dominating news reports, television & radio discussions, and even household discussions. We have finally arrived at the point that it is a difficult task finding someone who has not at least heard much about Twitter. Television stars, radio show hosts, network news reporters, and even top athletes are being turned on to Twitter at an alarming rate. Chad “Ocho Cinco” has even made plans to post a tweet during an NFL football game as a touchdown celebration!

But what does the future hold for Twitter and social media marketing as it relates to the business world?

I think this marks the beginning of what I predicted last November (2008). The groundswell is about to start, and we will see a tidal wave of change in the business community. We’re on the cusp of that 6 to 18 month “gestation” time that we talked about. This is where it will begin to be an exciting time for everyone.

I’m going to step out on a limb and tell you that social media may be one of the few sectors that has a positive effect on reversing the current economic trend. It has the power of leverage, and is generating the excitement needed to attract investors from all levels. The reason I say this is due to the fact that the valuation of the major players has risen to astronomical levels (Facebook, Twitter, Youtube). Facebook is sitting on a market value of about $15 billion. Twitter could be worth a few billion. Both companies are starting to attract suitors.

We saw Youtube get purchased by Google for $1.65 billion in 2006, only 2 years after the site was launched. I believe Twitter is next. And I also believe that Google will be the purchaser, and they will pay a premium. I’m not sure how much it will be, but I look for it to be more than the Youtube purchase price.

This major investment talk is going to trickle down to the business community quickly. When local businesses, both small and large, see the seriousness of the potential buyout, they are going to start paying attention to the power of these social media websites. It’s bound to happen.

Until then, I am going to focus on helping to educate small business owners and professionals on the potential of social media marketing. I have a free audio offer (you just have to pay the cost to have it shipped to you) entitled ”The Seven Secrets of Revolutionizing Your Business Through Social Media Strategy” which is located at http://carltonzone.com/seven-secrets.php. Get a copy of this audio and heed my advice!

To your continued success,

Carlton Flowers

Marketing Strategist

573-893-9498

carlton.flowers@gmail.com

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