HAVE YOU CONSIDERED PLR GIVEAWAYS FOR MARKETING YOUR BRAND?

I recently had this question from a Twitter friend: “@naomadoriguzzi: @carltonf so what is a good twitter give-away?” I gave a short answer, but then decided that this was such a good question, I needed to ramble on more than the standard 140 Twitter Post Characters on this subject!

I’ve been talking about PLR products for a while now. But for those not “in-the-know”, PLR stands for “Private Label Rights”. This is usually in reference to articles, guides, or eBooks that you can purchase and sell as your own. There are numerous sources of PLR products that you can obtain for a fee, or even for free, and they are often used as giveaways to build a marketing presence.

To answer the question presented by @naomadoriguzzi, PLR products do make great giveaways, but my recommendation is to give them a “work-over” before giving them away.

First, you should proofread the entire article or eBook that you are wanting to use as a giveaway, correcting all of the obvious grammatical errors. Second, check up on any references, and make sure that the information presented is accurate and relevant. Third, give the PLR product a “facelift”. Not only should you spruce up the article or eBook with some nice custom graphics, but you should also take advantage of the opportunity to “brand” the item with your business or service that you provide at the very end.

By giving away the eBook or article, you will be helping others by providing usable information that helps to solve a particular problem or challenge. You will also be able to start spreading your brand and increasing your visibility among your colleagues. That’s a win-win situation for everyone.

The next time someone needs your product or great service that you provide, they will remember that you shared a resourceful article with them, and your “brand” will stick in their mind. You can take it a step further and provide a guide or reference sheet that might be used on a regular basis, which will keep your picture in front of your prospective clients. This is the theory behind real estate agents getting business cards made for refridgerator magnets.

This is an excellent low-cost method of promoting and marketing, and allows you to keep top-of-mind presence with your audience. Find a few PLR products, work them over, brand them with your identity, and re-release them. It’s that easy. Good luck, and happy re-branding!

Carlton Flowers

Social Media Marketing Consultant

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