BANDING TOGETHER IN TOUGH ECONOMIC TIMES THROUGH INFO EXCHANGE

We are in the midst of tough times, and I am planning on an information sharing podcast that will help business owners to make smart choices and analyze the market the best they can to survive until we break through to economic growth. While I help many Missouri manufacturers, contractors, suppliers, producers, and other businesses with technical regulatory assistance, I am often asked how other businesses are surviving and what my assessment is of this economy.

Many of the business owners want to know if there are any indications of a turnaround, or if the market as a whole has at least “bottomed out”. I always make it a point to ask the facilities that I am helping to share with me how they are doing financially, and how their sector is as a whole. I have spoken with people from a wide variety of sectors who have key knowledge from their experience that could help others assess their situations and also help them make future decisions.

The sharing of information in this manner among business owners is not common. However, when asked, I have found that many business owners and industry leaders are very excited about sharing this kind of information to help each other. What I have learned is that a particular bit of insight into what is going on within one niche or sector may be very vital and useful to those involved in related markets or even in completely different sectors. That is what motivated me to put this information together in a form that can be shared by many.

When times get tough, people are much more willing to stand together as a whole to help each other survive. During high economic times, sharing valuable information and market insight is often discouraged in order to protect one’s “trade secrets” or competitive advantage. That’s why I am so surprised and touched by the willingness to share on the part of the business owners that I have spoken to. This episode of the CZ Marketing Report will foreshadow some of the interviews and information that I will have for you in the coming months, and I truly believe that any business owner, no matter what sector they are in, will stand to benefit tremendously.

Post your comments about this episode below, and stay tuned for developments on the coming interviews.

Carlton Flowers
Marketing Strategist
(573) 893-9498

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