Text Reflow Still A No-Go For iPhone & iOS5?
June 29th, 2011
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by Carlton Flowers · Filed Under: technology
TEXT REFLOW UPDATE – WILL APPLE SKIP THIS FEATURE IN IOS5?
You gotta know by now that I’m not going to get up off of the lack-of-text-reflow nag fest I have going on against Apple. I was motivated to write an update about this thanks to Jeffrey Koenig (who I improperly called “Jeff Koe” in my podcast) submitting such a great comment recently to my text reflow blog post that I originally wrote in September of 2010.
I bought my iPhone 4 in August of 2010. I soon discovered that iOS4 did not have text reflow, and I was sorely upset. Before I had my iPhone 3GS, I owned the crappy LG-Vu (a sad excuse for an iPhone alternative at the time) and it had text reflow. So I came into the Apple world fully knowledgeable about the great benefit of this feature. I would have been better off not knowing it existed.
In fact, after polling several of my friends who are fellow iPhone owners, I would say that 95% of them have no earthly idea that text reflow even exists. That wasn’t a good sign.
I’ve messed around with a couple of alternative browsers. They are great. One is the Mercury browser, and the other is the Atomic browser (click the links to read my blog posts about them).
Both of them allow you to change the text size, and they do actually reflow the text… sometimes. If a site is not coded correctly, you get spotty results. Either the lines of text will lose their font and start overlapping, they won’t increase in size, or they will still fly off the right side of the screen when you increase the size. But they are better than nothing.
But why should Apple iPhone owners have to put up with this when they could simply build this into the Safari browser itself? Why does Apple consider this a non-issue? How can this company boast of being on the top of the heap when it comes to smart phone technology and operating system functionality without this very basic and extremely useful feature?
The biggest disappointment to me is the fact that there are several people like myself that have poor vision but like to use their iPhones phones as reading devices. We are told that we don’t need to zoom in to increase text because we have a Retina display that is so amazingly clear that you can read microscopic text size with ease. I truly believe that the Apple geniuses who tout this crap think that we are either idiots, or just plain insensitive to our most basic needs.
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But the five-dollar question is…
WILL APPLE ADDRESS THIS IN IOS5?
Probably not. I’m not going to bet the farm on it. Matter of fact, I won’t even wager a wooden nickel. There’s too much at stake here. It would certainly damage their reputation to admit that they left out such an obvious simple feature that has been around on Android devices for years on end. They’ll sweep this under the rug like everything else and keep on moving (i.e. “antenna-gate”, fragile crack-prone design, etc.).
If Apple announces that the next iPhone will be the slightly improved but warmed-over “iPhone 4S” and not a completely redesigned unit with a larger screen, I am done. Same tiny screen size + no text reflow = FORGET IT.
Actually, I do sincerely hope they address this in iOS5. I haven’t heard anything, and I’d love someone to inform me if they have. If you are an iOS5 beta tester and you are aware that text reflow has been added to the Safari browser, PLEASE share this with me and give a solid reference. I want to know about it whether I make the switch to Android or not. I need closure on this.
If they don’t, I’m hanging up my hat on the fact that the powers-that-be (or geniuses-that-be) at Apple will continue to operate the ship with their heads in a warm, moist place.
Check out my podcast below and listen to me rant and rave about this like a rabid dog, and then join the conversation!
Carlton Flowers
Smart Phone Social Activist
www.carltonzone.com
www.microbusinessplans.com
www.twitter.com/carltonf



