THE SIMPLE STEPS TO CULTIVATING CUSTOMER TRAFFIC USING TWITTER

This week, Kim of the Kingdom City, Missouri Comfort Inn hotel posed a simple yet important question to me that many businesses and sales professionals often ask… “how do you drive traffic to your Twitter presence on the web?” This is an excellent question! I have a simple,  straight-to-the-point strategy that you can use right now. In today’s podcast, I’ll cover the details of getting quality customer traffic to your online business presence using Twitter as your main tool. The steps are as follows:

• First, make a nice Twitter landing page for your bio address
• Do not sell directly on your Twitter page. Make it fun. Get to know people!
• Give benefits, features, or special offers for your business AFTER your introduction
• Give people a reason to contact you on Twitter for a special offer or giveaway
• Give a link to your company website and tell people what they will see if they visit your site
• Give a steady tweet stream daily, but do NOT overdo your frequency
• Interact with as many people as possible via Twitter
• Create a Facebook fan page and link to it on the Twitter bio page
• Give every customer that visits your place of business a reason to get on Twitter BEFORE they leave your store

The details are covered in the audio podcast. Do you have questions or comments? Post them below. Or, if you would like to call and leave a 30-second message, use our new Google Voice number by dialing 636-377-0006. I’ll be looking forward to hearing your comments!

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 How To Drive Traffic To Your Business Presence On The Web Via Twitter [9:50m]: Play Now | Play in Popup | Download

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THE POWER OF DECODING THE CUSTOMER BUYING IMPULSE

It’s no surprise that we are in the middle of an economic slump right now. The majority of the retail sector has taken a beating. With major corporations like Circuit City filing bankruptcy and calling it quits, it is apparent that consumers are gripping their wallets tightly.

But right in the middle of the doom and gloom, certain niche markets are exploding. While most retailers feel the pinch from their once-loyal clientele staying at home and not spending money, those same people are spending money like there is no tomorrow in other areas. What is it that motivates these same cash-strapped individuals to run out and spend their money on certain other things as if money is no factor at all?

Its due to the fact that someone figured out their buying impulse hot button. When you hit the buying impulse hot button (BIHB), the wallets fly out and the purses snap open at super subconscious speed, almost in an involuntary reaction manner. The people who decode the buying impulse and then push the BIHB are the ones stuffing money in their pockets while everyone else whines about the recession. It’s a fact.

But this is nothing new. In fact, the Bible tells us that there’s nothing new under the sun. This same concept has been used for good and evil since time began. The snake in the garden used the BIHB to get Eve to eat the apple. Moses used the BIHB to get his people to follow him when he led his people out of captivation. Hitler used the BIHB to convince his formerly WWI war-torn citizens to follow him on his quest to world domination. I could go on and on, but you get the point.

Activation of the BIHB is what is behind people spending money to buy things they can’t afford, even when it is to impress people they can’t stand. Something drives them to impulsively and subconsciously come to an immediate buying decision regardless of what logical thinking would say otherwise.

If you decode the customer buying impulse (CBI) for your target market, and then act upon it by hitting the BIHB, you will stuff MONEY into your pocket.

More on the CBI and BIHB later. Stay tuned. You won’t want to miss this.

Carlton Flowers
Social Media Marketing Consultant

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THE “LOCAL SEARCH” SECRET – LEARN IT, OR GET LEFT IN THE DUST!

Social Media Marketing is catching on in Central Missouri. There are
companies in Jefferson City who are now capitalizing on snatching up
the attention of the local market. Why? Because of the hot new trend
among consumers, which is LOCAL SEARCH.

What is “local search”, you ask? This is what people are doing instead
of picking up a copy of the Yellow Pages. We used to flip through the
big phone book to find a dentist, doctor, chiropractor, or local auto
repair shop. But now, studies show that people are sitting down in
front of their computers to find local businesses by typing in the
keyword terms along with their local township, and state.

For example, a person looking for a local chiropractor would type in
“chiropractic doctor Jefferson City Missouri” to find a practitioner in
our home town. This now yields targeted results, and Google even
provides a map right there on the search results.

With local search becoming a new habit for consumers, it is no longer
necessary to spend thousands of dollars to optimize websites on a
national scale. Instead, local businesses can optimize their sites by
doing basic SEO work (that stands for “search engine optimization”)
along with a social media marketing campaign strategy to land on page 1
of their local market.

The “Web 2.0 SMO Guide” is coming out soon, which will provide local
business owners and professionals a top-secret step-by-step process
that will allow them to secure page 1 of Google within 24 hours. But
time is of the essence. The best results will occur for those that
snatch up the search terms in their sector before their competitors.

Personal training will be provided along with my proprietary guide to
help your local business get the results you need to conquer page 1 on
Google for your market. But remember, it’s the leaders that will stand
to benefit the greatest!

If you have questions or would like more information, call me at (573) 893-9498
or write carlton.flowers@gmail.com and I will be glad to provide you
with a free analysis and consultation for your business. I look forward
to hearing from you!

Carlton

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HOW TO CRUSH YOUR COMPETITION USING SOCIAL MEDIA MARKETING & SEO

Missouri small businesses, organizations, and corporations, I have good news for you… I have added yet another weapon in the arsenal. In addition to social media marketing strategy, search engine optimization, and the SMO 2.0 guide, I now have an expert programmer and SEO guru!

My “special agent” is a highly intelligent young man with a strong programming background, possibly one of the best in the country. He can program in all major languages, including the new popluar “PHP”. He also is a seasoned veteran in search engine optimization, website redesign, website construction, servers, hosting, and just about anything else related to technology.

But back to the subject… crushing the competitors in your sector. I can’t stress enough how critical it is that business owners optimize their web presence through SEO. Equally as important, you MUST back up your optimized site with a strong social media campaign. If you do this now, you will leave your competitors in the dust.How so, you ask? Let me give you an example…

When I mention athletic shoes, what is the first brand name that comes to mind? If you said Nike, you answered like 90% or more of the general population. Putting aside marketing, advertisements, quality, design, and everyting else Nike has done to perfection, what is the main reason that they have top-of-mind brand identity? It’s simple… they were the FIRST ON THE SCENE.

There’s nothing anyone will ever be able to do to unseat Nike as the first to pop on the athletic shoe scene, becoming the first household name in this field. As long as they don’t have a major meltdown and screw up their image and reputation, they will not be unseated.

YOU have the same opportunity right now, more than ever, to set your mark as the “top-of-mind” source for your product or service in your sector. The greatest news is the fact that most people are resting on their laurels, waiting for the masses to make a move.

This is the exact time that leaders leaders take full advantage. It is what sets them apart. Fairly soon, most of your competitors will be rubbing their heads wishing they could turn back the clocks and establish themselves as the leaders on the social media forefront. But by then, it will be too late.

This is your 1-shot chance to dominate! Stay tuned for my real-world example of how I have capitalized on this opporutnity for my very own business. Until then, action is the word!

Carlton Flowers
573-893-9498
carlton.flowers@gmail.com

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