The Social Media revolution is completely out of control.  It seems like a new site is popping up every single day that hits a new niche, or a new way to put people in touch with each other over a common subject. How many new sites will we see over the next year? Is this a fad? Will most of these sites disappear, only to leave a couple of giants like Google or Yahoo are to search engines?

As crazy as it seems, I think not. The social media revolution is only in its infancy. I don’t see it slowing down any time soon, because there are just way too many niches left to be tapped. The possibilities are endless. And what makes me really think that the party hasn’t even gotten off the ground yet is the fact that the majority of friends and professionals that I talk to still don’t know what “Twitter” is.

That could only mean one of two things… First, that the social media explosion is a fad, and will not make a significant impact on our internet society. Or second, that we are on the front end of hitting critical mass, and the best is yet to come as social media sites become household names.

It’s like the social media phenomenon is a rocket on the launch pad that has just ignited, and has barely lifted off.  What’s even more intereting is the fact that we don’t even know what the possible uses and applications of social media will be once the rocket has entered into full orbit.  The only question is how high will it go, and how fast will it happen?

In my home town, most businesses, agencies, and professionals are sleeping on this rare paradigm shift in how we interact.  If they truly knew what was happening, they would all be racing to secure the biggest chunk of social media following that they could before their competitors.  I predict that there will be an explosion of social media useage by businesses and professionals in my home town almost overnight.  We are getting so close to the “critical mass” point.  It will take everyone by surprise when it happens, and it will demand lots of traditional media attention.

Who knows… maybe even the traditional media will wake up when they realize their secure market share could be planting their crops in the more fertile social ground!

Only time will tell.

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