THE POWER OF DECODING THE CUSTOMER BUYING IMPULSE

It’s no surprise that we are in the middle of an economic slump right now. The majority of the retail sector has taken a beating. With major corporations like Circuit City filing bankruptcy and calling it quits, it is apparent that consumers are gripping their wallets tightly.

But right in the middle of the doom and gloom, certain niche markets are exploding. While most retailers feel the pinch from their once-loyal clientele staying at home and not spending money, those same people are spending money like there is no tomorrow in other areas. What is it that motivates these same cash-strapped individuals to run out and spend their money on certain other things as if money is no factor at all?

Its due to the fact that someone figured out their buying impulse hot button. When you hit the buying impulse hot button (BIHB), the wallets fly out and the purses snap open at super subconscious speed, almost in an involuntary reaction manner. The people who decode the buying impulse and then push the BIHB are the ones stuffing money in their pockets while everyone else whines about the recession. It’s a fact.

But this is nothing new. In fact, the Bible tells us that there’s nothing new under the sun. This same concept has been used for good and evil since time began. The snake in the garden used the BIHB to get Eve to eat the apple. Moses used the BIHB to get his people to follow him when he led his people out of captivation. Hitler used the BIHB to convince his formerly WWI war-torn citizens to follow him on his quest to world domination. I could go on and on, but you get the point.

Activation of the BIHB is what is behind people spending money to buy things they can’t afford, even when it is to impress people they can’t stand. Something drives them to impulsively and subconsciously come to an immediate buying decision regardless of what logical thinking would say otherwise.

If you decode the customer buying impulse (CBI) for your target market, and then act upon it by hitting the BIHB, you will stuff MONEY into your pocket.

More on the CBI and BIHB later. Stay tuned. You won’t want to miss this.

Carlton Flowers
Social Media Marketing Consultant

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THE “LOCAL SEARCH” SECRET – LEARN IT, OR GET LEFT IN THE DUST!

Social Media Marketing is catching on in Central Missouri. There are
companies in Jefferson City who are now capitalizing on snatching up
the attention of the local market. Why? Because of the hot new trend
among consumers, which is LOCAL SEARCH.

What is “local search”, you ask? This is what people are doing instead
of picking up a copy of the Yellow Pages. We used to flip through the
big phone book to find a dentist, doctor, chiropractor, or local auto
repair shop. But now, studies show that people are sitting down in
front of their computers to find local businesses by typing in the
keyword terms along with their local township, and state.

For example, a person looking for a local chiropractor would type in
“chiropractic doctor Jefferson City Missouri” to find a practitioner in
our home town. This now yields targeted results, and Google even
provides a map right there on the search results.

With local search becoming a new habit for consumers, it is no longer
necessary to spend thousands of dollars to optimize websites on a
national scale. Instead, local businesses can optimize their sites by
doing basic SEO work (that stands for “search engine optimization”)
along with a social media marketing campaign strategy to land on page 1
of their local market.

The “Web 2.0 SMO Guide” is coming out soon, which will provide local
business owners and professionals a top-secret step-by-step process
that will allow them to secure page 1 of Google within 24 hours. But
time is of the essence. The best results will occur for those that
snatch up the search terms in their sector before their competitors.

Personal training will be provided along with my proprietary guide to
help your local business get the results you need to conquer page 1 on
Google for your market. But remember, it’s the leaders that will stand
to benefit the greatest!

If you have questions or would like more information, call me at (573) 893-9498
or write carlton.flowers@gmail.com and I will be glad to provide you
with a free analysis and consultation for your business. I look forward
to hearing from you!

Carlton

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THE SECRET TO INFORMATION RICHES THAT I DON’T WANT TO TELL YOU ABOUT…

By now, everyone knows the popularity of eBooks and information products that sell on the internet. We are at an all-time high for downloadable eBooks, reports, and “how-to” guides. At the same time, we are at an all-time low for information product pricing. All you have to do is peruse the eBay site, and you will discover the many listings for bulk info-product packages that can include hundreds if not thousands of articles and eBooks that you can resell online. The 99-cent eBooks are in such abundance, you can find a deal on just about any subject you are looking for.

At the same time that the 99-cent eBooks clog eBay and other internet sites, people are paying $97, $197, $497, and even upwards of $1997 for other information products that target niche markets. The sales of these high-priced info products do not seem to be slowing down, even amidst this sluggish economy. This represents a dichotomy that has always piqued my interest. I’ve noticed that the higher-priced information products seem to outsell the 99-cent “deals” because they have a higher perceived value. Seems like a no-brainer, but this is a fundamental truth. If you price your information cheaply, it will be thought of as cheap. Even if it is cutting edge and relevant info, you can price yourself right out of the market.

But before I get any further into the product pricing phenomenon, let me get back to the subject of this article. I mentioned that there is a secret shortcut to the seemingly tremendous niche of information products and guides. Not only is there a shortcut to tapping into this fountain of income, there is yet another tremendous opportunity that it presents that is based on something I discovered years ago regarding business of disseminating information. We’ll discuss both in detail.

First, I’ll clue you in on the secret short cut to information riches. I’m going to write about this once, and never again. The secret shortcut lurking right under your nose is the availability and use of Private Label Rights products, or “PLR” as we will call it from here on out. Up until recently, I had absolutely no interest in PLR products whatsoever. But now that I am writing articles and creating my own information products, my attitude has changed.

What turned me off about PLR products in the past was the fact that the overwhelming majority of PLR articles are very poorly written. The grammar is atrocious, misspelled words are common, and the style of writing is more colloquial than professional. Plus, much of the information is out-of-date. So… what changed my mind, you ask?

After spending a few months writing articles and developing my information products, I ran across an offer for several hundred PLR articles for pennies on the dollar, and I could not resist. I made the purchase, and discovered that the articles were still as poorly written as ever before. However, after spending night after night trying to create new material, I discovered the value of these PLR articles. They may have had horrible grammar and structure, but they covered the points that they were supposed to get across quite well. Instead of starting from scratch, I found that I could use a PLR article as a stencil of sorts. Sure, I had to re-write the majority of the text and correct all of the spelling, punctuation, and grammar, but it was an easier start than writing from scratch.

I learned that I could crank out an information product in a fraction of the time while using cheap PLR articles as a stencil. I also realized that it was easy to add newer information to the articles, thus bringing them current. After re-working several articles and even combining them into an eBook, I started to create a system of re-writing them. I also put my graphic design skills to work and created custom graphics and logos for each information product. The end result? A well-written, up-to-date eBook with custom graphics AND interactive links in only a fraction of the time.

I don’t completely understand why people sell such great information priced under a dollar or two. I suppose they think they will sell a higher volume by pricing the PLR information so cheaply. This is your goldmine, and your shortcut to creating relevant and cutting-edge information products that can be sold at a much higher price than what you paid to produce them for.

The second secret is even better than the first. But we’ll get into that in Part 2 of “A Secret Shortcut to the Information Goldmine”. Stay tuned. It’s coming soon.

Carlton Flowers, Micro Business Expert

Coming soon…

The secret weapon for business owners & professionals. How to fast-track your way to gaining top-level clients that will be loyal to your business and bring you maximum profits. Watch for it… it’s coming soon!

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The social media revolution is in full-swing. The statistics on social media website participation is staggering. We are near the point that the majority of society spends significant time interacting on social media websites. But the question remains… when will local businesses wake up and realize the gold mine in marketing that is sitting before them?

I am going to predict that it will be 12 to 18 months before critical mass hits the business world regarding use of social media sites. Right now, very few businesses have realized the obvious shift in culture and have capitalized on the social media boom. The overwhelming majority of businesses are still using traditional media to get the word out about their product or service.

Many business owners even hold a belief that a static information-only website is something that provides a benefit to their bottom line. While they spend piles of cash creating flashy websites, the population is chatting, interacting, and having a grand ole time on social media sites. It is mind-blowing at this point to see the disparity between the general public’s use of social media and the lack of its use on behalf of business owners.

The question remains, what will spark the social media revolution in the business world? The answer is simple… COMPETITION!

When the first lemming (business owner) makes the move to start interacting with their client base via social media sites, and when the results of such efforts are reported by the traditional media sources, the rest of the lemmings will follow and take the final dive over the social media cliff. Rather than risk being left behind and volunteer to hand over market share to competitors who are getting real results, the business owners who don’t make the first move will make a mad dash to establish themselves in the social media community.

I will boldly stand behind my prediction of 12 to 18 months to critical mass. If I am wrong, it will probably be a shorter time period when it occurs. But when it happens, it will be fun to watch businesses make the rapid shift to connecting with their target market social media style.

Coming soon I will predict the creative ways that business owners will advertise, present coupons, and modify their overall marketing campaigns through social media websites!

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What if you had a “secret weapon” that you could unleash, which gave you an unfair advantage over all of your competitors? What if there was a way to create an almost “cult-like” following among your customers? What if you figured out a way to make your customers so loyal, that they defended your business as if they had a percentage of ownership themselves?

Well, these “what-ifs” just became a reality. Yes, there is a way that you can create a “cult-like” following for your business. There is a top-secret marketing method that flies under the radar. Using very guarded cutting-edge marketing strategies that your competitors have no clue about, they will be left rubbing their heads. They won’t be able to figure out how you pulled such amazing results.

With over 15 years of experience in computer hardware, internet usage, web site design, business consulting, marketing, public speaking, and high-tech advertising, I’m the new local marketing & SEO expert in town. Plus I’m backed by some of the top names in the industry, including “The Niche Professor”, Dr. Ron Capps, of Northwest Missouri State University. Putting me behind the wheel of your marketing and advertising campaign will blow the doors off your competition. Period. And I dare you to try me.

The best thing about my high-tech marketing method is the simplicity. I have a proven step-by-step scientific method of high-tech advertising and connecting with people via web 2.0 media. If you are searching for an unconventional expert who can cut straight to the point and get measurable results, your search for help is over.

Right now, you are probably wanting me to get back to the “secret weapon” and reveal what it is, and how it works.

THE ANSWER: I’m not telling! If I did, it wouldn’t be a secret! I am bound by my ethical standards to only divulge the “secret weapon” marketing plan to my valued clients. That way, the “secret weapon” keeps its edge and effectiveness due to the simple rules of scarcity. In other words, you will have it, and your competitors won’t!

MY QUESTION: Which businesses in Jefferson City Missouri will be the first to cash in on the “Secret Weapon” in their target market? Hmmm.. I wonder.

“Web 2.0 SMO: Do it now, or let your competitors do it for you.”

-Carlton

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