IPO – “Info Product Overload”… Can You Relate to This?

“HELP! I’m addicted to buying info products!”

IPO Cartoon - Info Product Overload

You’re sitting up late at night staring at the computer screen, mesmerized by yet another information product for $97 that will purportedly change your financial life. You can’t take your attention off of the riveting ad copy. It is just too convincing! You have your credit card in-hand, and you’re ready to hit the “BUY NOW” button and check out… despite the fact that this is the 10th info product that you will have bought this month alone!

Forget the fact that you just bought a PLR package the day before for $7 that had you just as mesmerized as you are right now. You were moved to purchase by the slick marketing ad copy, and you  downloaded the information only to find out that it would be a lot of work to “re-brand” the PLR product. So you decide that you are going to “shelve” it for later.

Meanwhile, back to the current offer, you’re thinking that this would be a much quicker “hit” because the writer promises “all you have to do is point your mouse, click a few buttons, upload a couple of files, and watch your Clickbank account explode!”. So this obviously is a better buy. You decide that you need to make this purchase, generate the quick-hit profit, and then go back to that PLR product that needs more work.

But the truth of the matter is the fact that you do this all the time! You are constantly distracted by offers (great offers, for that matter) because you are on 15 different email lists of the most popular Internet marketing gurus! Now you are caught up in a vicious circle that seemingly has no escape route. Your bank account is suffering, and there is no end in sight. But to add insult to injury, you are also signed up for several “continuity” products, averaging $49 per month per program. You don’t even have time to read these great programs, let alone implement them.

I sat stuck in this exact info-vicious-cycle that I call “Info Product Overload” for several months on-end. I didn’t know what to do. It was like an addiction. A powerful addiction by the strongest “drugs”. But the “drug” happened to be the slick marketing ad copy of the gurus selling me their products. There was no wonder that I was stuck in an info addiction, because the Internet marketing gurus were getting their ad copy skills from the world’s greatest ad copy writers. You know who they are, and they are that good. They know how to hook you. They know how to make you buy… by giving you the feeling that you will be left out in the cold while everyone else is making tons of money on their product.

So where does it leave you? Broke, and frustrated. I know that’s where it left me. But the solution is coming. It’s almost here. An “IPO” is coming for $7 that will not only completely solve “Info Product Overload”, but it will make you money too. No, you will not get rich, but at worst-case, you will be cured of this evil condition inflicted upon you, and you will more than likely make your money back. At best, you will probably make enough money to go out on the town for a nice dinner at a fancy restaurant.

If you are sick and tired of being hypnotized by info products and slick-talking emails on a daily basis, get on my notification list. You will get an email as soon as the report is done. It will be short, sweet, straight to the point, and effective. Plus, you will be given Master Resale Rights (MRR) to this guide. Be the first to get it and re-distribute it. You will be the “info hero” to your friends as a result… and you just might make money during the process.

God bless, and power to the “regular” people!

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A Secret Shortcut to the Information Goldmine

THE SECRET TO INFORMATION RICHES THAT I DON’T WANT TO TELL YOU ABOUT…

By now, everyone knows the popularity of eBooks and information products that sell on the internet. We are at an all-time high for downloadable eBooks, reports, and “how-to” guides. At the same time, we are at an all-time low for information product pricing. All you have to do is peruse the eBay site, and you will discover the many listings for bulk info-product packages that can include hundreds if not thousands of articles and eBooks that you can resell online. The 99-cent eBooks are in such abundance, you can find a deal on just about any subject you are looking for.

At the same time that the 99-cent eBooks clog eBay and other internet sites, people are paying $97, $197, $497, and even upwards of $1997 for other information products that target niche markets. The sales of these high-priced info products do not seem to be slowing down, even amidst this sluggish economy. This represents a dichotomy that has always piqued my interest. I’ve noticed that the higher-priced information products seem to outsell the 99-cent “deals” because they have a higher perceived value. Seems like a no-brainer, but this is a fundamental truth. If you price your information cheaply, it will be thought of as cheap. Even if it is cutting edge and relevant info, you can price yourself right out of the market.

But before I get any further into the product pricing phenomenon, let me get back to the subject of this article. I mentioned that there is a secret shortcut to the seemingly tremendous niche of information products and guides. Not only is there a shortcut to tapping into this fountain of income, there is yet another tremendous opportunity that it presents that is based on something I discovered years ago regarding business of disseminating information. We’ll discuss both in detail.

First, I’ll clue you in on the secret short cut to information riches. I’m going to write about this once, and never again. The secret shortcut lurking right under your nose is the availability and use of Private Label Rights products, or “PLR” as we will call it from here on out. Up until recently, I had absolutely no interest in PLR products whatsoever. But now that I am writing articles and creating my own information products, my attitude has changed.

What turned me off about PLR products in the past was the fact that the overwhelming majority of PLR articles are very poorly written. The grammar is atrocious, misspelled words are common, and the style of writing is more colloquial than professional. Plus, much of the information is out-of-date. So… what changed my mind, you ask?

After spending a few months writing articles and developing my information products, I ran across an offer for several hundred PLR articles for pennies on the dollar, and I could not resist. I made the purchase, and discovered that the articles were still as poorly written as ever before. However, after spending night after night trying to create new material, I discovered the value of these PLR articles. They may have had horrible grammar and structure, but they covered the points that they were supposed to get across quite well. Instead of starting from scratch, I found that I could use a PLR article as a stencil of sorts. Sure, I had to re-write the majority of the text and correct all of the spelling, punctuation, and grammar, but it was an easier start than writing from scratch.

I learned that I could crank out an information product in a fraction of the time while using cheap PLR articles as a stencil. I also realized that it was easy to add newer information to the articles, thus bringing them current. After re-working several articles and even combining them into an eBook, I started to create a system of re-writing them. I also put my graphic design skills to work and created custom graphics and logos for each information product. The end result? A well-written, up-to-date eBook with custom graphics AND interactive links in only a fraction of the time.

I don’t completely understand why people sell such great information priced under a dollar or two. I suppose they think they will sell a higher volume by pricing the PLR information so cheaply. This is your goldmine, and your shortcut to creating relevant and cutting-edge information products that can be sold at a much higher price than what you paid to produce them for.

The second secret is even better than the first. But we’ll get into that in Part 2 of “A Secret Shortcut to the Information Goldmine”. Stay tuned. It’s coming soon.

Carlton Flowers - Consultant

Carlton Flowers, Micro Business Expert

Coming soon…

The secret weapon for business owners & professionals. How to fast-track your way to gaining top-level clients that will be loyal to your business and bring you maximum profits. Watch for it… it’s coming soon!

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