MOVE OVER APPLE, YOUR APP MONOPOLY COULD BE IN DANGER!

Facebook is making serious plans to muscle in on the exclusivity that Apple enjoys with their app store. By creating a hub that features HTML5-bases apps that run on any mobile browser, iPhone users would have a serious alternative to enjoying and using apps outside of Apple’s current ecosystem.

It is ironic that Apple closed the door on Adobe Flash, blocking it’s use on all Apple mobile devices claiming that Flash causes battery drain and device vulnerability. But I have always believed that part of Apple’s decision had to do with the fact that developers could bypass the App Store by creating Flash-based programs that would work through the browser.All the while, Apple executives preached that they were taking the high road in supporting HTML5 as an internet standard over Adobe’s proprietary Flash platform.

If Facebook is serious and they actually throw money at providing HTML5 web apps that can run on any mobile device, this could undermine Apple’s efforts to keep the door shut on what apps they allow to be run on their devices.

Currently, I have found only a handful of HTML5 apps on the web that you can use on a mobile device. It seems that nobody (including Apple) has taken HTML5 programming seriously. Having a major player like Facebook throw their name into the game means that we could very well see a monumental shift towards the development of quality HTML5 apps in the foreseeable future.

Look out Apple, this one could come back to bite you.

Carlton Flowers
HTML5 App Fanboy

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Twitter Marketing Hits the Radar of Missouri Businesses

Since the fall of 2008, I’ve been doing a lot of my own social media marketing prognostication. But now it appears that the predictions of the social media experts are starting to materialize, albiet slowly. The corporate “groundhog” is finally peeking his head out the hole, looking for his social media shadow. The result? He didn’t see it, because the impending social media marketing boom is shining down so brightly. That means the arrival of the social media marketing revolution will come earlier than we thought.

In the corporate world, people are now talking at the water cooler. They are asking each other, “what in the world is this ‘Twitter’ thing all about? Don’t we need to be learning how it could affect or enhance our business?” Twitter has been in the news so much recently that you would have to be hiding your head under a rock not to realize that it has infiltrated corporate america and society as a whole.

But now that corporate employees and leaders are scratching their heads wondering what to do next about the fact that a social network like Twitter can mean the difference in dominating their market, the fun truly begins! Previously, talk about Twitter and social media marketing fell upon deaf ears, even though many Fortune 500 companies like Dell, Apple, and Amazon.com have long since proven its viability and positive impact. But that day has passed. Any competent business leader will have to admit that social media marketing is a must, even if they have very little knowledge of how to implement a workable campaign.

I have paid special attention to the local scene as this trend develops, particularly in Central Missouri. Among the Missouri corporations doing some serious head-scratching, for example, are companies like State Farm, and Shelter Insurance, neither of which have made the first move to conquer and corner the social media market for their sector.

I’ve recently been blogging about my very own creation, “Twitter Turbo”. Its a seminar product geared towards local businesses, corporations, and sales professionals on how to capitalize on the impending paradigm shift in marketing. Twitter Turbo is not only a grassroots fundamental social media marketing guide, but additionally gives highly advanced techniques that gives the trainee the ability to conquer their competition and own their market or sector.

We now see that phase one of the social media marketing revolution has passed, which is the general awareness of its existence by professionals and business owners. We now enter phase 2, where we will see the bold pioneers of each sector jump out to stake their claim in the social media frontier, thus leaving their competitors in the dust.

As I sit, I wonder, “which corporations will be the first to ring my phone for help?”

Only time will tell, but I already have a feeling who the leaders will be…

Stay tuned to find out!

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The Social Media revolution is completely out of control.  It seems like a new site is popping up every single day that hits a new niche, or a new way to put people in touch with each other over a common subject. How many new sites will we see over the next year? Is this a fad? Will most of these sites disappear, only to leave a couple of giants like Google or Yahoo are to search engines?

As crazy as it seems, I think not. The social media revolution is only in its infancy. I don’t see it slowing down any time soon, because there are just way too many niches left to be tapped. The possibilities are endless. And what makes me really think that the party hasn’t even gotten off the ground yet is the fact that the majority of friends and professionals that I talk to still don’t know what “Twitter” is.

That could only mean one of two things… First, that the social media explosion is a fad, and will not make a significant impact on our internet society. Or second, that we are on the front end of hitting critical mass, and the best is yet to come as social media sites become household names.

It’s like the social media phenomenon is a rocket on the launch pad that has just ignited, and has barely lifted off.  What’s even more intereting is the fact that we don’t even know what the possible uses and applications of social media will be once the rocket has entered into full orbit.  The only question is how high will it go, and how fast will it happen?

In my home town, most businesses, agencies, and professionals are sleeping on this rare paradigm shift in how we interact.  If they truly knew what was happening, they would all be racing to secure the biggest chunk of social media following that they could before their competitors.  I predict that there will be an explosion of social media useage by businesses and professionals in my home town almost overnight.  We are getting so close to the “critical mass” point.  It will take everyone by surprise when it happens, and it will demand lots of traditional media attention.

Who knows… maybe even the traditional media will wake up when they realize their secure market share could be planting their crops in the more fertile social ground!

Only time will tell.

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