“Slide-To-Unlock” The Nonsense In This Recent Story, Please!
January 23rd, 2012
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by Carlton Flowers · Filed Under: technology
APPLE ON LAWSUIT RAMPAGE AGAIN, BUT WILL IT HELP THEIR CAUSE?
In recent news, Apple has decided to sue Samsung in Germany again (yawn) over the “slide-to-unlock” feature of the Galaxy Nexus smartphone, because it infringes on an intellectual property right called a “utility model”. The Boy Genius Report blog originally reported this story.
As stated on the BGR website, Apple apparently registered this “feature” in 2006. You can read the details in the link above. The German court could make a ruling on March 16th, 2012.
This is just another episode in a string of patent wars raging back and forth between Apple and Samsung. Whether or not it is valid, I don’t know. However, nobody seems to be talking about the practicality of this at all.
Samsung may very well have infringed upon this “idea”, and Apple has a right to fight this in court. But does it really make a difference in the overall scheme of things? I think not. Let me explain…
I think that Apple’s main beef is that their sales have possibly been adversely affected by the similarities between their iOS operating system and the Android operating system. It is a known fact that several programmers, design engineers, and people in leadership positions with the Apple corporation have defected over the years, taking their knowledge to the chief competitor. It’s probably due to the inflexibility of the company’s business practices.
Suing over infringement is the natural reaction on the part of Apple, but I don’t think it makes a real difference. Apple has sued over everything down to the rectangular shape of their iPad down to the basic functionality of their operating system. But the problem is, a large percentage of the population simply doesn’t want to own their devices.
I owned an iPhone for 2 years and ended my frustration in October of 2011 when I bought my current Samsung Galaxy S2. Apple may sue their competitors over many issues, but the fact is, none of their efforts will bring me back to owning their devices. For a string of reasons that I have made hideously obvious over the past couple of years, I simply don’t want to own an iPhone.
At the current time, there are twice as many Android devices being sold as compared to iOS devices. That percentage may continue to grow in the coming years. In my opinion, the reason just happens to be that Android developers have won the battle of innovation over Apple. Rather than continuing to stay on the bleeding edge of breakthrough, Apple has shifted its focus to controlling their market share by forcing out their competitors.
Instead of suing over the “slide-to-unlock” feature on the European version of the Galaxy Nexus, why not elevate the game and move on to developing the next great feature? Fussing over such a trivial intellectual idea won’t bring back customers like myself who have decided to defect. It will only cause people like me to view Apple as the “Evil Empire” that prevents us from getting the features that we want.
I think Apple should “steal back” some of the features of the Android operating system that are not offered on iDevices, and then raise the bar. Move on to something better, place the focus on continuing development, and bring back customers like myself with the next greatest idea.
Apple still has the capability to compete and vault themselves ahead of the competition, no matter how many of their own team members have defected. But staying on this current track of fighting the legal battles will not bring the desired result, no matter what level of success they have in the courts.
If they do happen to have a degree of success suing away their competitors, as the late Steve Jobs vowed he would do at all costs, they will leave nothing but a sour apple taste in the mouths of their target market. It leads me to believe that we have seen the peak of the era of Apple’s dominance in the smartphone arena.
Unless Apple decides to diversify their smartphone offerings by providing jumbo-screen devices chock-full of all the latest features that Android device manufacturers are offering, I see the shift in demand towards their competitors continuing on the current trend. It’s unstoppable and unavoidable.
Maybe they will throw us a wicked curve ball and release an iPhone 5 that completely breaks the mold of smartphones. But in all actuality, I don’t see that happening. I think the iPhone 5 that has already been developed will lag behind the competition even further than the iPhone 4S by the time it is released this summer or fall.
Those that are loyal to Apple products will continue to stick with the home team, and it will profit the company well and keep them viable for the long-term. But their market share will continue to shrink as Android and Windows Phone devices continue pushing the limits of the imagination.
I’d sure love to hear some of the iPhone experts “slide-to-unlock” this seemingly senseless saga for me, because I just don’t understand the reasoning behind their market strategy. What are your thoughts, Apple fans? Will Apple surprise me and win back my former loyalty? Sound off in the comments section please!
Carlton Flowers
Android Fanboy

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