When Will Local Businesses Wake Up to the Reality of the Social Media Revolution?
December 3rd, 2008
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by admin · Filed Under: Uncategorized
The social media revolution is in full-swing. The statistics on social media website participation is staggering. We are near the point that the majority of society spends significant time interacting on social media websites. But the question remains… when will local businesses wake up and realize the gold mine in marketing that is sitting before them?
I am going to predict that it will be 12 to 18 months before critical mass hits the business world regarding use of social media sites. Right now, very few businesses have realized the obvious shift in culture and have capitalized on the social media boom. The overwhelming majority of businesses are still using traditional media to get the word out about their product or service.
Many business owners even hold a belief that a static information-only website is something that provides a benefit to their bottom line. While they spend piles of cash creating flashy websites, the population is chatting, interacting, and having a grand ole time on social media sites. It is mind-blowing at this point to see the disparity between the general public’s use of social media and the lack of its use on behalf of business owners.
The question remains, what will spark the social media revolution in the business world? The answer is simple… COMPETITION!
When the first lemming (business owner) makes the move to start interacting with their client base via social media sites, and when the results of such efforts are reported by the traditional media sources, the rest of the lemmings will follow and take the final dive over the social media cliff. Rather than risk being left behind and volunteer to hand over market share to competitors who are getting real results, the business owners who don’t make the first move will make a mad dash to establish themselves in the social media community.
I will boldly stand behind my prediction of 12 to 18 months to critical mass. If I am wrong, it will probably be a shorter time period when it occurs. But when it happens, it will be fun to watch businesses make the rapid shift to connecting with their target market social media style.
Coming soon I will predict the creative ways that business owners will advertise, present coupons, and modify their overall marketing campaigns through social media websites!

