DOES THE PRINT MEDIA NOSE-DIVE PRESENT AN OPPORTUNITY FOR ADVERTISERS?

Recent reports show that print media circulation is down… WAY down. Revenues have been in decline for six straight months. The Audit Bureau of Circulations says that all but one of the top 25 juggernaut newspapers are down. The lone gainer is the Wall Street Journal, which experienced a tine growth rate of 0.61%.

An ordinary person’s first thought would be that declining circulation certainly means less bang for your buck with traditional newsprint media advertising. But could there possibly be a way that this situation could bring a positive result for advertisers? Possibly so!

Today’s podcast will discuss this scenario, and also the answer to leveraging your print media advertising campaigns with social media. Questions or comments? Post them to the blog below, or call me at (636) 377-0006 and leave a 30-second message. Sound off!

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icon for podpress  Print Media Decline - Advertising Waste, or Opportunity? [7:33m]: Play Now | Play in Popup | Download
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