IMPROVING THE PERFORMANCE METRICS OF “STONEHENGE MEDIA” ADVERTISING WITH WEB 2.0 LEVERAGE


How do you currently measure the success of your “Stonehenge” media advertisements? What type of feedback or response do you use to gauge the effectiveness or success of a newspaper ad, radio spot, tv commercial or billboard? In today’s podcast, we’ll talk about traditional performance metrics for Stonehenge media and how you can leverage your response rate with the addition of social media marketing.

Additionally, we’ll discuss “click tracking” as a method of evaluating effectiveness, and whether or not this is a dependable indicator. Listen to the podcast and post your questions and responses below!

Play Now:
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icon for podpress  Measuring the Effectiveness of Traditional Media Advertising [11:18m]: Play Now | Play in Popup | Download
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