THE SECRET TO INFORMATION RICHES THAT I DON’T WANT TO TELL YOU ABOUT…

By now, everyone knows the popularity of eBooks and information products that sell on the internet. We are at an all-time high for downloadable eBooks, reports, and “how-to” guides. At the same time, we are at an all-time low for information product pricing. All you have to do is peruse the eBay site, and you will discover the many listings for bulk info-product packages that can include hundreds if not thousands of articles and eBooks that you can resell online. The 99-cent eBooks are in such abundance, you can find a deal on just about any subject you are looking for.

At the same time that the 99-cent eBooks clog eBay and other internet sites, people are paying $97, $197, $497, and even upwards of $1997 for other information products that target niche markets. The sales of these high-priced info products do not seem to be slowing down, even amidst this sluggish economy. This represents a dichotomy that has always piqued my interest. I’ve noticed that the higher-priced information products seem to outsell the 99-cent “deals” because they have a higher perceived value. Seems like a no-brainer, but this is a fundamental truth. If you price your information cheaply, it will be thought of as cheap. Even if it is cutting edge and relevant info, you can price yourself right out of the market.

But before I get any further into the product pricing phenomenon, let me get back to the subject of this article. I mentioned that there is a secret shortcut to the seemingly tremendous niche of information products and guides. Not only is there a shortcut to tapping into this fountain of income, there is yet another tremendous opportunity that it presents that is based on something I discovered years ago regarding business of disseminating information. We’ll discuss both in detail.

First, I’ll clue you in on the secret short cut to information riches. I’m going to write about this once, and never again. The secret shortcut lurking right under your nose is the availability and use of Private Label Rights products, or “PLR” as we will call it from here on out. Up until recently, I had absolutely no interest in PLR products whatsoever. But now that I am writing articles and creating my own information products, my attitude has changed.

What turned me off about PLR products in the past was the fact that the overwhelming majority of PLR articles are very poorly written. The grammar is atrocious, misspelled words are common, and the style of writing is more colloquial than professional. Plus, much of the information is out-of-date. So… what changed my mind, you ask?

After spending a few months writing articles and developing my information products, I ran across an offer for several hundred PLR articles for pennies on the dollar, and I could not resist. I made the purchase, and discovered that the articles were still as poorly written as ever before. However, after spending night after night trying to create new material, I discovered the value of these PLR articles. They may have had horrible grammar and structure, but they covered the points that they were supposed to get across quite well. Instead of starting from scratch, I found that I could use a PLR article as a stencil of sorts. Sure, I had to re-write the majority of the text and correct all of the spelling, punctuation, and grammar, but it was an easier start than writing from scratch.

I learned that I could crank out an information product in a fraction of the time while using cheap PLR articles as a stencil. I also realized that it was easy to add newer information to the articles, thus bringing them current. After re-working several articles and even combining them into an eBook, I started to create a system of re-writing them. I also put my graphic design skills to work and created custom graphics and logos for each information product. The end result? A well-written, up-to-date eBook with custom graphics AND interactive links in only a fraction of the time.

I don’t completely understand why people sell such great information priced under a dollar or two. I suppose they think they will sell a higher volume by pricing the PLR information so cheaply. This is your goldmine, and your shortcut to creating relevant and cutting-edge information products that can be sold at a much higher price than what you paid to produce them for.

The second secret is even better than the first. But we’ll get into that in Part 2 of “A Secret Shortcut to the Information Goldmine”. Stay tuned. It’s coming soon.

Carlton Flowers, Micro Business Expert

Coming soon…

The secret weapon for business owners & professionals. How to fast-track your way to gaining top-level clients that will be loyal to your business and bring you maximum profits. Watch for it… it’s coming soon!

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It’s been a short while since I have updated you on my freelance writing seminar project, “Fast Newsletter Cash”. A couple of weeks ago, I ran across yet another way to generate a very decent income using a method similar to monetization of a newsletter.

I was surfing the web reading articles on other blogs, and discovered some new methods that almost slipped right by me. So I decided to test them out myself. I have 2 tests running right now, and the new method should be producing results very quickly. Each time I test a method, I decide whether or not to include it in the seminar project based on the results. However, I don’t think I have to wait for the results of this test to know that it will end up in the final product. It’s just a matter of how well it will perform.

This brings the total to 5 different but related ways to put your writing skills to work for you and create cash flow that will end up in the seminar product. My only regret is that each time I come up with another simple method of making money writing, it pushes out my launch date a bit further. But it will be well worth the additional time added on to the release!

For now, head over to my latest Utterli post to hear a special audio message from me, and come back to my blog soon for a new audio message about “Fast Newsletter Cash”. And don’t forget to go to the FNC web page headquarters to sign up for my mailing list. This will get you the seminar product at a significant discount before the official launch date.

I’ll be in touch as the project progresses!

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GANG,

You may have heard by now that I am taking the law into my own hands! I’m in the middle of creating a vagabond band of renegade writers who will help me to hijack the traditional Stonehenge Media giant’s slice of the money pie.

As you know, I’m furiously working on my first large-scale seminar product entitled “Fast Newsletter Cash”. I’ll be blogging about it from time-to-time as it develops. The gist of it is, I discovered a way (very crafty, sneaky way) that you can write newsletters and monetize them with ease. I tested this out years ago using a simple internet site that had a golf game, and now I have ressurected the method but with a better vehicle to the money-making portion.

Local businesses are the target market. Right now, they use newspapers, glossy over-priced magazines, radio spots, and television commercials to promote their products. That’s the old stone-age way of doing things, hence the term “Stonehenge Media” that I have just coined.

To advertise via Stonehenge Media, or SHM sources, it does cost quite a bit of cash. But with my Fast Newsletter Cash method, you will be able to crank out a hot newsletter that will snatch local advertisers away from the SHM giants. You can ask any local business owner and they will tell you that they prefer to invest their hard-earned money on other local businesses and consultants isntead of the big media giants (SHM giants, rather… please forgive me).

HOWEVER, before I even get close to launching my Fast Newsletter Cash seminar project, I am going to teach every average “Joe Freelancer” how to become an effective writer. I want you to know how to write with style, emotion, action, and relevancy, so that once the seminar product is available, you will be able to take it to the streets immediately and turn it into a decent respectable income in the quickest manner possible.

Therefore, I now present to you, my esteemed freelance writers, my free writing series. When it is ready, I will send out one lesson per week. They will not be verbose. They will not be 100 pages long. They will more than likely be ONE PAGE LONG (2, tops). My goal is to make brief, straight-to-the-point hard-hitting lessons that give you the firepower you need to be an effective writer.

So stay tuned, and jump to the Newsletter Cash page and sign up for the mailing list to start receiving your free lessons!

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Let’s face it folks… I love to write. It started in college. I went to Mizzou (home of the Tigers) from 1985 to 1990 to major in Civil Engineering. For those of you who do not know, Civil Engineers are responsible for designing and maintaining your infrastructure. Think of me the next time you are driving through a highway interchange, a structural steel bridge, that multi-level parking garage, or when you wonder where your water comes from and ends up. These things and many more come from Civil Engineering.

I thought Civil Engineering would be all about math, science, physics, and crunching out calculations. I found out that a big part of Civil Engineering is honing your ability to communicate. You can design the greatest highway on earth. But if you can’t communicate why it should cut through the back yard of several retired citizens, then your project may never be built. This was an actual experience of mine. It was either cut through the yards of several houses on one street, or continue forcing the fire department and ambulance service to have to respond through a school zone when needing to race out for emergencies.

Being swift with the calculator and geometric highway design software wasn’t good enough. Writing a convincing summary of the project to be presented at a public meeting and sent out to the local newspapers was the only way this project was going to gain approval. It’s for reasons such as this that Civil Engineering invovles several writing-intensive courses.

This is what gave me the burn to write. I graduated and went on to work 8 years for the highway and transportation department, and 10 years at the Department of Natural Resources, where I continue to work and utilize my writing skills.

I think the reason I truly love to write is that I love to talk, relate to people, and teach others. I’ve been a training seminar speaker now for 15 years, and I write the majority of my materials. When you get a chance to use your writing in a face-to-face manner, it is even more enjoyable. But either way, whether it is writing a technical letter to a regulated manufacturer telling them how to comply with certain EPA regulations or writing a speech or training session for my job, I just love to write.

Something that many people don’t know is the fact that I truly love writing humorous or flat-out silly pieces. What I have noticed is that you have a better chance of getting your point across and affecting peoples’ lives when you tickle their funny bone. This winter, I hope to launch a new newsletter called “Cube Life” which will help employees deal with living in cramped quarters 8 hours a day and 52 weeks a year by writing satirisitic and humorous stories that make an underlying point.

You can look for it soon. I’ll be blogging about it here once it is ready to roll out. It will be sent out in PDF format to state agencies in Missouri, and a few of our high-population corporate employers. I plan on having a lot of fun with this project, and I have a feeling that the readers might enjoy it even more than I do!

Let me encourage you to write. It doesn’t have to be professionally done. Just write something. You can write about your life experiences, things that you are passionate about, or even the history of your life and family. Go to a free blog site like Blogspot (www.blogspot.com) and start expressing yourself with words. Just think… somebody’s life might be changed because you were willing to share experiences of your own!

That’s all for now. I’m putting down my pen and turning off the calculator for the night.

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