Twitter is steamrolling the social media society. In my opinion, it is the hottest social site on
the internet today. What started as just an idea to get attention on a broad scale has morphed into a possible tool that can be used to enhance local prospects for entrepreneurs.

With all of the new Twitter accessory sites popping up on a daily basis, you have a plethora of tools that can be used to actually help develop a business, and even do market research. But what I find most interesting is that practically nobody in my local area is aware of this.

Jefferson City Missouri boasts about a dozen twitter users to my knowledge. I only see one politician (Peter Kinder), and one business owner using the service to their advantage. It appears that the market is wide open. But once the word gets out, there will be a mad dash by local area businesses to gain the biggest influence from using the social sites. I predict an overnight explosion of small business Twitter use.

What I really find exciting is the fact that the first business in each particular sector will stand to gain the most by jumping into the social community before their competitors. The first movers will reap the biggest rewards. All others will have to fight long and hard, and use creativity to put a dent in the market influence of the first movers.

What is really intriguing is the fact that the first movers will be able to establish themselves as the reigning authorities in their field of expertise, just by their own designation. It’s human nature that we follow the ground breakers and give them respect as authoritative experts, simply because they arrived on the scene first. That is why companies like Nike and IBM still sit atop the roost to this day, because they were of the first to break through in their fields.

I’ve been studying the social media phenomenon on a daily basis, but my focus has mainly been on the benefits of using these sites to expand and conquer market share with a small business. I have found that even some of the Fortune 500 companies have successfully implemented social media campaigns to launch new products and services. For example, Cisco just completed a long social media campaign to launch their new routers nationwide.

What these large companies have effectively done is to set the groundwork for small businesses to reproduce their positive results. It’s jsut a matter of having the right strategy for each individual sector.

Do you have a question about social media use in business that I can answer? Comment on this posting, or send an email to carlton.flowers@gmail.com and I will be glad to look into your question and provide an educated answer!

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