FORMAL BLOG POSTING VERSUS “GOING NATURAL”
I’ve been reading up on blog posting style. This weekend, I read a post on someone’s blog that basically said you should blog like you talk instead of being too formal. So that is what this post is going to be about, and it is not going to be written in my perfected polished style with proper diction and grammar!
The reason I’m considering this idea is due to the fact that I have hit the proverbial brick wall on blogging. I’ve been at this thing for about 18 months now, and my original goal was to pump out one quality article a week. That turned into one a month. Then I started unloading stuff that I normally make people pay for, and all it has gotten me is frustration, writer’s block, and a lack of income. So instead of trying to make the most blogalicious business blog with all of the finest most well-thought-out business advice and information, I think I’m just going to shoot my mouth off about the things I like, an not worry one bit about how polished and professional it ends up looking!
I started blogging to market myself as a keynote speaker and seminar trainer. I’ve been doing that for about 15 years, and figured this would be a great way to get the word out. I then took a huge liking to Twitter and social media marketing, and decided to change my whole focus as a speaker and trainer to marketing with social media. 18 months and thousands of hours of research later, I have not profited a dime. Sure, I sold 2 or 3 seminar products, and I did have a smashing Twitter Turbo seminar in St. Charles, but I had planned on touring the country on a monthly basis and really taking the training thing to the hilt.
What I have come to find out is that there really isn’t a huge demand for this as of yet. I have an outstanding product for businesses and professionals who want to annihilate the competition using social media, and it saves them countless hours in learning to do so. But the number of people out there who even have the appreciation to understand how good this information is, well, that’s a very small percentage. So what has this got to do with blogging in a natural voice? Well, I’ll tell you…
Up until now, I wanted to make each and every blog post a work of art. I wanted it to have the voice and tone of something you would find in Business Week, or the Wall Street Journal (am I flattering myself?). I didn’t want to let a single post slip through that did not keep me looking 100% professional, for fear that it could hurt my consulting prospects. But being that picky has gotten me nowhere fast. In order for a blog to really do some damage, you need to be posting daily, or at least 2 to 3 per week. And the content has to be top notch. Well that can be exhausting! The question you begin to ask yourself is, “how long am I going to do this free of charge with no feedback?”
I can’t afford to continue doing that. But at the same time, I am a firm believer in the “Go Giver” philosophy (read the book by Bob Burg & John David Mann). If you don’t pay your dues by giving to the community, you can’t expect to extract money from it any time soon. This is a law, not just a rule. So how does this reconcile itself with my issue? I think I have figured that out.
You have to give, blog, write, shoot videos, and do audios about something you LOVE. If it is not something you truly love, you will burn out. I thought I loved the whole idea of social media marketing, but it’s not my passion (I can’t believe I’m actually saying that). My passion is custom automobiles, electronics, gadgets, art, singing, public speaking, entertaining, music, and family. Those are the things that I need to be blogging about! But how in the world will I be able to create a blog that has any consistency when my passions are so widespread? The idea that came into my mind was this: Use social media marketing to promote and advance these areas of my life, and start to build a resume!
The end result is this… I think I would feel much better about my social media marketing advice if I were to speak from experience. If I can say, here’s a couple of businesses that I grew and built by using social media marketing techniques, and here is how you can do that too, I’d be in my groove. There are so many people trying to become marketing experts who have never owned a brick-and-mortar business, and they come a dime a dozen. I am a former business owner (I had 3 stores) and I am about to jump back into the business arena again. This time, I will use social media to promote my business.
In the mean time, I could be blogging about anything and everything that excites me, instead of making perfect well-thought-out polished blog posts once every month or two about social media marketing. It’s going to be hard for me to do this, and I’ll need encouragement. But if enough people tell me, “go off the cuff and tell it like it is, Carlton!” then I’m going to do it! Once I have a few success stories to share, then maybe it will be time to start making “serious” posts again. Until then, this blog could become much more entertaining…
;o)
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