2010 COULD GET INTERESTING AS THE TABLET MARKET UNFOLDS

The first potentially game-changing device in the portable computing market is almost here with the launch of the Apple iPad on April 3rd, 2010. This single event is going to open up the doors to a tablet explosion similar to what we saw with the netbook craze.

It is interesting to see that Apple decided to take the closed, proprietary approach with the iPad instead of creating a device with industry standard connectivity and features. The biggest and boldest move was Steve Jobs’ decision to disable Adobe Flash support for the device, on the grounds that Flash causes system crashes and hogs too much of device processor resources. He believes that Flash video will soon be replaced by the newer open source format called “HTML5”.

Time will tell if this decision works out to be a smart move or not. But in the meantime, Apple stands on their claim that the iPad will deliver a “better Internet experience” as a device perfectly designed as a halfway point in between a laptop and a smart phone.

Delivering on this bold promise could be difficult considering that 75% of video content on the web is based on the Adobe Flash platform. But as Apple has successfully delivered in the past with the industry leading iPhone, they could possibly deliver on this promise by creating enough proprietary content within their ecosystem for the iPad.

One thing is for certain, however. It matters not whether the iPad breaks into the market with tremendous success or a resounding thud. I truly believe that Apple has just ignited the spark to what will become the tablet explosion of late 2010. There will be so many variations, concepts, sizes and feature combinations, everyone will be able to find the portable device to suit their needs.

The netbook’s popularity grew quickly and created a strong new niche, but we just didn’t see the variation and creativity that we will see with the tablet boom. Most of the netbooks that entered the market were basically the same with variations in display size, operating systems, memory, and extras.

Soon, consumers will be able to decide whether or not they want to remain within the safety of the controlled Apple environment, continue with the familiarity and popularity of the Windows 7 environment, or venture out into new areas that include Chrome, Linux and Android.

The bottom line… it look like there will be a tablet available within the next year that suits anyone’s fancy. It will be exciting to watch to say the least!

Carlton Flowers
Marketing Strategist, Gadget Geek

For great tips, ideas, and strategies on marketing and advertising for your business, visit my blog at http://www.carltonzone.com.

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APPLE BRINGS BREAKTHROUGH DEVICE FOR A “BETTER INTERNET EXPERIENCE”

For the past several months, I have paid special attention to each and every video that has been released on the topic of the breakthrough internet device, the Apple iPad. Steve Jobs and company have put in several years worth of work developing a paradigm-shifting portable computing device that breaks all the rules of traditional PCs and laptops. The iPad, due to be released on April 3, 2010, will be the first device to tap the “tablet” computing market.

Billed as the perfect halfway product between a smart phone and a laptop, the iPad delivers a “better internet experience” by filtering out all substandard Adobe Flash based video content. Users don’t have to worry about 75% of all video content on the web, nor will they have to be bothered by the plethora of flash-based games and applications. iPad saves the day, and saves the user countless wasted hours of viewing and enjoyment.

The Apple development team has also insured that the iPad will force its users into a better internet experience by removing the bother of picture taking. We all know how many countless millions of hours that people waste uploading pictures to social media sites like Facebook and Flickr. Take that away, and you are left to a highly focused experience on worthwhile websites that count.

The developers also kept in mind that people are bothered by overly-technical devices that have too many plugs and slots. Instead of worrying about reading the instructions to several different peripherals and trying to figure out how to connect them, this streamlined device has made it easy for you by simply eliminating those confusing little plug-in thingies. Users can breathe a sigh of relief knowing that they won’t have to figure out how to connect a keyboard, add an “SD Memory” card, or plug in a web cam. But for the advanced users and hackers that do understand the higher-level hardware functionality, they can purchase an extra cord for only $30 to take advantage of their superior peripheral understanding.

iPad is almost here. The excitement is at a high point. In a matter of days, we’ll be able to transition from dreaming to actually taking part in that “better internet experience”.

Carlton Flowers
Marketing Strategist

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iPad Is “iFlop” Compared To This Daydream: The “Rolltop”

The tech-world was set ablaze with excitement and high expectations surrounding the Apple iPad and its announcement in late February of 2010. But after all of the hype, the rumors, and prognosticating over the previous year, the unveiling of this ground-breaking technology as a device that would bring a “better internet experience”, i was sorely disappointed. In typical fashion and tradition, Apple brought us a new device that stands out on misfit island. So overconfident they were with the design and its potential, they felt no need to include simple standard amenities like a USB port, an SD memory card slot, a removable battery, a camera, a widescreen display, or ability to multitask. This could be thought of as a positive… perhaps Apple felt that their iPad would provide such a fantastic user experience that you wouldn’t need such ordinary extras.

That’s all well and good. But the biggest disappointment for me was the lack of flash support. Whether or not flash should be be wiped from the face of the internet and replaced with HTML5 doesn’t matter to me one iota. Flash has been called a memory hog, a Macintosh-crasher, a non standard proprietary corporate product, a money sucking machine for developers and more. But for now, it represents 75% of video content on the web (or so I have been told). That being the case, how does Steve Jobs get away with calling the iPad a “better internet experience” device? I don’t know.

I’m a HUGE fan of my iPhone, and I don’t think any smart phone on the market compares to my iPhone 3Gs. I waited to purchase an iPhone until the 3rd generation due to the lack of video capability, a compass, and MMS. But once those features were added, I decided I could live with the absence flash for my phone. But doing without flash on a so-called “full internet” device was a little bit tougher of a decision for me. All things considered, it boiled down to one thing: I’m not spending my hard-earned money on a device to experience half of the web while Apple and Adobe continue their spat.

This was a big let-down for me, but being that I am somewhat of a person you’d call an optimist mixed with day dreamer, I decided to turn my attention to the up-and-coming portable devices of the future like the Microsoft Courier and the HP Slate. But since we’re dreaming, why not push even deeper into the technological future? I say it is time for our imaginations to run wild!

This “Rolltop” tablet concept is definitely a product of someone’s wild imagination right now, but I do think we could see such a device as this in the next 3 years. This entire concept is just flat out amazing, from the rollable form factor to the power source. And yeah, you call me a pipe dreamer, but this is the type of idea that excites me and holds my interest. I’d wait a decade for this. Growing up as a techno-nerd reading Popular Mechanics in my spare time, I’ve always been excited about what breakthroughs we could be experiencing in the distant future. Dream with me for a few moments, and tell me how this concept excites (or bores) you after watching the video. Post your comments if you are motivated to chime in!

Forever geeky,

Carlton Flowers
Marketing Strategist

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I’VE GOT A GREAT WEBSITE… BUT I GET NO TRAFFIC!

So you are a business owner, and you are trying to increase your sales by offering your products or services on a website. You spent a pile of money paying a designer and a programmer to get your site up and running. The day finally came that your site went live, and after all of the fireworks fizzled, you discovered the fact that you have a little bit of a problem… YOU HAVE NO VISITORS!

The buildup and letdown described in this scenario is a common occurrence with brick-and-mortar business owners that are trying to increase their cash flow with web-based sales. Most will turn to SEO “expert” consultants or other marketing consultants and spend yet another considerable amount of hard-earned money to fix the problem and bring the much-needed traffic to their website. But the fact is, they are overlooking the most effective and cheapest solution to the problem… Twitter marketing.

Twitter just happens to be the fastest social media community on planet earth for attracting and retaining new potential clients within a specific geographical area. There is no other way to accomplish such a feat on any other platform on or off the internet. When properly implemented, a Twitter marketing campaign can start bringing in targeted customers within days of getting started. To tap into the ever expansive reservoir of potential clients dwelling within the Twitter community, follow these simple steps:

1. Create A Friendly Twitter Presence – If you don’t already have an account, get one now. Post your picture so people can identify with you as a person. Make several well thought-out tweets to introduce yourself to the community, and tell everyone about yourself and why you are there.

2. Create An Inviting Profile – Your profile should be clear about your business intent, but it should also let people know that you are a human being who likes to interact with others, have fun, and give back to the community.

3. Link To A Custom Landing Page – Create a special Twitter landing page just for your Twitter visitors. Focus on selling yourself before your products or services. By doing this, you will create long-lasting relationships that will translate into sales from life-long customers instead of one-time buyers.

4. Use Twellowhood.com To Find New Prospects – Use www.twellowhood.com to find people in your local target market to follow. Introduce yourself and get involved! This will create the bonds that you need to grow a loyal following of new clients for your business.

5. Post Every Day - Don’t let a day go by that you don’t post to Twitter. Give more to the Twitter community than you take by sharing meaningful information and interact with your followers. This will give you the best long-term return for your investment of time!

For advanced ideas on aggressive Twitter marketing, check out my Twitter Turbo program at my blog site, www.carltonzone.com!

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