WHILE THE ECONOMY IS STUCK IN THE DITCHES, THE NICHES BRING ON THE RICHES

We are now in the throwes of an all-out recession. Just a year ago today, most of the prognosticators wouldn’t dare make mention of the “R” word, as they so skittishly named it. A few months later, they said “a recession is possible”. By summer of 2008, there were still a handful of mixed nuts denying the existence of the downturn, but by now, we can all finally agree that this is the worst recession since the Great Depression.

While all of our attention is focused on the latest unemployment reports, the most recent multi-gagillion-dollar corporation that is on the brink of total implosion, or the impossible size of the “bail-out” bill, there are niches thriving right under our noses.

Imagine if you would a vast plain, with flat lands as far as the eyes can see. Your eyes can see all the way to the horizon of what appears to be a solid, undisturbed topography of dirt and tumbleweed. But imagine that hiding within this vast flat expanse are great faults, or cracks in the earth’s crust. Picture in your mind that you are travelling across this flat plane and then you come upon a crevass that is 50′ wide that you did not see while you were a significant distance away from it. But now, you come upon this great crevass, and you look down, and observe that it goes one mile deep into the ground.

Well, the stale economy, or recession, is represented by the flat plains. The abundant niche markets that the majority of the population doesn’t know about are represented by the deep crevass within the plain. These very niche markets are hidden amongst us, and are tremendously deep with opportunity. When you discover one of these market niches, you are just as shocked and awed as if you had walked upon that great crevass in the middle of the plane.

I have discovered a handful of niches that are like endless springs of “black gold”, pumping out millions of dollars right smack in the middle of the sour economy. I have also discovered that people actually have somewhat of a scientific approach to researching and digging up these hot, hidden niche markets. There is definitely something to be said about it all.

As I learn more and uncover new fertile niche markets, I will be reporting about them on the blog site. I would also encourage others to share their knowledge of new niche markets that they may discover in the coming months. If all goes well, I would like to publish a guide that gives a step-by-step process of not only researching and exposing niche markets, but exploiting them for monetary gain.

For now, I’ll share with you a few common traits that seem to be standard with some of the best hidden niche markets.

1. Niche markets are fueled by people that are over-emotional about a good, service, or subject matter. Their emotion drives their desire so high, that spending money to satisfy their desire is not an issue.

2. Some niche markets exist due to chronic health issues, where traditional medicine does not offer clear answers or remedies.

3. Aging seems to be fueling the “nostalgia” niches. People will do whatever they can to re-invoke the feelings they had of being young.

4. Some niche markets are perpetuated by people who want to feel “part of” something, which is fueled by the human desire to fit in.

On part 2 of this blog post, I will expose 3 actual niche markets that have rigorous spending activities right this very moment. Until then, you better stay tuned and start researching niche markets!

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THE SECRET TO INFORMATION RICHES THAT I DON’T WANT TO TELL YOU ABOUT…

By now, everyone knows the popularity of eBooks and information products that sell on the internet. We are at an all-time high for downloadable eBooks, reports, and “how-to” guides. At the same time, we are at an all-time low for information product pricing. All you have to do is peruse the eBay site, and you will discover the many listings for bulk info-product packages that can include hundreds if not thousands of articles and eBooks that you can resell online. The 99-cent eBooks are in such abundance, you can find a deal on just about any subject you are looking for.

At the same time that the 99-cent eBooks clog eBay and other internet sites, people are paying $97, $197, $497, and even upwards of $1997 for other information products that target niche markets. The sales of these high-priced info products do not seem to be slowing down, even amidst this sluggish economy. This represents a dichotomy that has always piqued my interest. I’ve noticed that the higher-priced information products seem to outsell the 99-cent “deals” because they have a higher perceived value. Seems like a no-brainer, but this is a fundamental truth. If you price your information cheaply, it will be thought of as cheap. Even if it is cutting edge and relevant info, you can price yourself right out of the market.

But before I get any further into the product pricing phenomenon, let me get back to the subject of this article. I mentioned that there is a secret shortcut to the seemingly tremendous niche of information products and guides. Not only is there a shortcut to tapping into this fountain of income, there is yet another tremendous opportunity that it presents that is based on something I discovered years ago regarding business of disseminating information. We’ll discuss both in detail.

First, I’ll clue you in on the secret short cut to information riches. I’m going to write about this once, and never again. The secret shortcut lurking right under your nose is the availability and use of Private Label Rights products, or “PLR” as we will call it from here on out. Up until recently, I had absolutely no interest in PLR products whatsoever. But now that I am writing articles and creating my own information products, my attitude has changed.

What turned me off about PLR products in the past was the fact that the overwhelming majority of PLR articles are very poorly written. The grammar is atrocious, misspelled words are common, and the style of writing is more colloquial than professional. Plus, much of the information is out-of-date. So… what changed my mind, you ask?

After spending a few months writing articles and developing my information products, I ran across an offer for several hundred PLR articles for pennies on the dollar, and I could not resist. I made the purchase, and discovered that the articles were still as poorly written as ever before. However, after spending night after night trying to create new material, I discovered the value of these PLR articles. They may have had horrible grammar and structure, but they covered the points that they were supposed to get across quite well. Instead of starting from scratch, I found that I could use a PLR article as a stencil of sorts. Sure, I had to re-write the majority of the text and correct all of the spelling, punctuation, and grammar, but it was an easier start than writing from scratch.

I learned that I could crank out an information product in a fraction of the time while using cheap PLR articles as a stencil. I also realized that it was easy to add newer information to the articles, thus bringing them current. After re-working several articles and even combining them into an eBook, I started to create a system of re-writing them. I also put my graphic design skills to work and created custom graphics and logos for each information product. The end result? A well-written, up-to-date eBook with custom graphics AND interactive links in only a fraction of the time.

I don’t completely understand why people sell such great information priced under a dollar or two. I suppose they think they will sell a higher volume by pricing the PLR information so cheaply. This is your goldmine, and your shortcut to creating relevant and cutting-edge information products that can be sold at a much higher price than what you paid to produce them for.

The second secret is even better than the first. But we’ll get into that in Part 2 of “A Secret Shortcut to the Information Goldmine”. Stay tuned. It’s coming soon.

Carlton Flowers, Micro Business Expert

Coming soon…

The secret weapon for business owners & professionals. How to fast-track your way to gaining top-level clients that will be loyal to your business and bring you maximum profits. Watch for it… it’s coming soon!

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